Beverages are a good system for functional ingredients since flavoring / sweetening systems can often mask unpleasant tastes from functional ingredients. Microemulsion value-added ingredients work better since they are not subject to cooking or mechanical stress as in food production.

Top Trends in the Beverage Industry

• Natural Coloring
• Natural Low Calorie Sweetening

• Beyond Hydration
• Easy-to-Understand Functionality
• Exotic Flavors and Super Fruits
• Prebiotic fiber/ Probiotics

To see all the hottest trends in the Functional Food and Beverage industries, check out the current Wright Group Marketing Environment.