witarice

Magnifying the Value of Vision


Vitamin A deficiency is the leading cause of disease and death among citizens of third world countries.The lack of Vitamin A in daily diets often leads to crippling childhood blindness and neural tube defects. To combat this deficiency, Wright has developed Vit-A-Rice®, a major breakthrough in the effort to supply Vitamin A and Folic Acid in impoverished societies worldwide.


How does Vit-A-Rice® offer value?
  • Delivers adult recommended daily intake (RDI) of essential Vitamin A
  • Utilizes proven rinse-resistant grain technology
  • Delivers nutrients at a lower addition rate than synthetic grains
  • Extremely stable under hot and moist conditions
  • Designed for delivery alone or in combinations of long-grain, medium grain and second-head rice grains
  • Color and bulk density is identical to natural grains, eliminating segregation when combined with unfortified grains
  • Maintains nutritional value even after cooking
  • Permits customization to fortification profiles required by various international food regulation and aid agencies

 

 




Mail Format:


download_brochure_button
Download_MarketOutlook2009_button
Download_MarketOutlook2010_button
Download_Wright_Guide_To_New_Orleans_Button