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let us quench your thirst for new ideas
Beverages are a good system for functional ingredients since flavoring / sweetening systems can often mask unpleasant tastes from functional ingredients. Microemulsion value-added ingredients work better since they are not subject to cooking or mechanical stress as in food production.
Top Trends in the Beverage Industry
• Natural Coloring
• Natural Low Calorie Sweetening
• Beyond Hydration
• Easy-to-Understand Functionality
• Exotic Flavors and Super Fruits
• Prebiotic fiber/ Probiotics
 To see all the hottest trends in the Functional Food and Beverage industries, check out the current Wright Group Marketing Environment.
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our custom nutrient premixes
 Certain production processes can adversely affect the potency of certain nutrients within a blend. In addition, ingredient reactivity, instability and offensive sensory characteristics can cause significant problems during product development.
Our value-added SuperBlend® premix solutions can overcome those obstacles. Substituting specific SuperCoat® microencapsulated nutrients for standard uncoated powders, SuperBlend® premixes deliver performance and stability in high temperature and shear processes in extruded bars, breakfast cereals and viscous, opaque beverages. Major manufacturers are currently using SuperBlend® premixes due to their superior performance, especially in nutritional bars, RTD and intensive processing areas where shelf life and nutrient stability are key.
• Incorporate any combination of coated SuperCoat® ingredients, uncoated nutrients, SuperTab® granulations and micronutrient triturations
• Consolidates multiple nutrients into a quality assured single-step ingredient
• Delivers economy of scale by creating a single ingredient source
• Offers single-step pre-weighed packaging
• Increase homogeneity of the final product
• Decrease warehousing and inventory costs
• Possess excellent flow properties, allowing metering that simplifies automatic dispensing and packaging
 SuperBlend® premixes deliver performance and stability in high temperature and shear processes in extruded bars, breakfast cereals and viscous, opaque beverages. Read more and download product data sheets>
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watch your profits rise
 Utilizing newly developed technology along with our long standing reputation for quality and value, WrightMade® baking ingredients focus on delivering cost savings that perform beyond our customer’s expectations. All of our baking solutions are available in either bulk or custom-tailored batch size packaging. Our complete line of products, which include CLEAN LABEL ingredients, are highly concentrated; lowering both the usage volume and raw material handling costs.
• Highly concentrated
• GMO Free and Bromate Free available
• Aluminum Free – Wrise
• Lower storage and shipping costs
• Value Added - Custom Nutrient Blends
• Omega-3
 Designed for use in a variety of baked goods, WrightDoughTM conditioners have been engineered to provide substantial cost savings. Read more about and download product data sheets>
 Our extensive background in fortification provides you with not only quality ingredients for your product, but also the technical expertise to assist you in incorporating them into your products. Read more and download product data sheets>
 WrightSoft® extenders are ideal for use in a wide array of commercial applications, including yeast-raised sweet goods, pan breads, rolls and artisan breads. Read more and download product data sheets>
 Wrise®, an economical, multi-functional microencapsulated leavening system for use in fresh, refrigerated and frozen chemically and/or yeast-leavened doughs and dry bakery mixes. Read more and download product data sheets>
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direct compression granulations
 Developed to maximize nutrient potency within compact dosages, SuperTab® direct compression granulations combine the physical performance requirements sought by formulators with cost effective raw material solutions sought by product managers. SuperTab® granulations deliver essential nutrients in uniform, free-flowing, granular powders ideal for high speed tableting processes. As usual The Wright Group™ combines quality, innovation and superior knowledge to make sure your product is the best it can be.
• Deliver essential nutrients in granular powders ideal for high speed tableting.
• Can be incorporated into drum-to-hopper tablet blends.
• Throughly tested for potency & performance - including a Certificate of Analysis.
• Offer in a flexible batch or bulk packaging options.
 Rather than outsource granulations from a third-party manufacturer, we've committed to developing technologies and processes in-house to effectively and efficiently manufacture SuperTabTM direct compressible granulations and drum-to-hopper blends that deliver potency and function that you demand. Read more and download product spec sheets>
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put our microencapsulation technology to work for you
 Developed through extensive research and product development, our proprietary SMART™ process envelops particles at the microscopic level in a protective shell. This value-added coating technology delivers superior performance and stability of essential nutrients for a wide range of multi-functional ingredients. In addition to its innovative design, all SuperCoat® nutrients are rigorously tested throughout the entire production process, and are quality checked to ensure purity, potency and performance.
With SuperCoat® you can protect the sensitive nutrients in your products from extreme processing environments. Products using SuperCoat® maintain nutrient integrity, thereby reducing ingredient overages. SuperCoat® microencapsulates eliminate or greatly reduce off-notes typically associated with potent nutrients, simplifying flavor formulation.
 SuperCoat® allows you to maximize and deliver specific nutrient function by masking unpleasant taste, odor and mouth feel, of vitamins, minerals and nutraceuticals. Read more about and download product catalog>
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Innovative Product Concepts
The Federal Standards of Identity for enriched products empowered states with a standard for replacing nutrients lost from grain-based products during processing or refining. 
